Earldrych
Contact
Oahu, Hawaii
Blue-collar marketer for Oahu trades.
I make short-form video for the guys who do real work. Whatever your trade is, you stay on the tools. I make sure the island knows your name.
Why I do this
The guy with half your skill and twice your camera time is booked till next month. Not because he's better. Because he's known and you're a secret.
That's not a you problem. You were busy being good at the work while he was busy being seen. Nobody taught you the second skill. That's the part I handle.
The work
Organic content
Joseph runs a junk removal crew. We filmed, we posted, we kept at it. Now locals recognize him and his boys on the street, and customers show up already knowing who he is. When they've seen you first, the job is half closed before you pull up.
Ad creative
Adrian cleans windows. I script, film, and edit his Meta ad creative, and he runs the ads himself. The first batch pulled in 20 leads in 5 days.
The blog
Skill doesn't book the job. Being known does. Here's how to fix that without becoming an influencer.
Read itReal numbers from a real window cleaning client. What worked, and what I'd do differently.
Read itSit down once, talk about the work you know cold, and let the clips do the rounds for you.
Read it